Delhi’s Deadly Breath
Our Why
When we were young, we had the blessing of breathing and running around Delhi & other cities without worrying about air quality. Today, this blessing has been taken away from our kids who can no longer play out in the open and is slowly breathing in this Silent Killer!
Air pollution is invisible and hence this danger is invisible to us. This project is our effort to make this invisible pollution visible and inspire the community to come up with a low-cost air filter that is affordable to all.
We’re burning our future 🔥💀
Every corner of Delhi is a chemical warzone!
Imagine turning each street corner into a chemical warfare zone, where open waste (plastic, electronic waste, industrial products) burning transforms our air into a deadly cocktail of particulates, black carbon, and silent killers. This isn’t pollution—this is urban genocide happening in slow motion.
How do we solve this? There must be a way!
Its time to act 🧑🏽🏭
How
We will Ride Electric Scooters from Delhi to Rishikesh to raise awareness about invisible air pollution & calling for action to design a low cost “air filter for all“.
Our Scooters will attach a cargo trailer with a transparent balloon filled with local air to make the invisible pollution visible to everyone,.
₹100,000 prize
WANTED: Air Heroes 🌟
Calling all innovators, tinkerers, and dreamers – Delhi needs your genius to breathe again! We need to create a low-cost air filter that is accessible to all!
Got an idea that could revolutionize how millions breathe? Submit a 1 minute video of your idea to our ₹100,000 competition to help turn your innovation into reality.
Your affordable air filter could be the difference between a child’s wheeze and their laughter. Join us in democratizing the right to breathe clean air. 💨✨
Who
The project is led by Dhruv Boruah who has reached over 300m+ people worldwide raising awareness about plastic pollution. We are looking for a few more passionate bikers to ride with us and support the mission!
When & Where
Start: 20 March | End: 27 March*
Ride 250 kms from Delhi to Rishikesh for 5 days with two days for events doing ~50 kms a day
Got an idea that could revolutionize how millions breathe? Submit a 1 minute video of your idea to our ₹100,000 competition to help turn your innovation into reality.
Distance: 250 kms , Days: 7
Start: 20 March 2025* End: 27 March 2025*
* To be confirmed
Reached 300m+ people before
“Your engaging and imaginative river cycle rides have inspired people worldwide to consider the damaging impact litter and plastics are having on our waterways. I wish you the very best with your continued work.”
Theresa May MP
UK Prime Minister
